Amelia (Amy) Hope Kleinhans-Curd

Business woman | Entrepreneur | Public speaker | Philanthropist | Brand spokesperson | Mother | Wife


At the age of 11, when Amy got her first job, she learnt that if you wanted something, it was up to you to make it happen. This deep-rooted entrepreneurial spirit and goal-oriented focus would be the driving force behind her success, from being crowned as the first non-white winner of Miss South Africa, through to sitting on the boards of several global companies.

As a strong businesswoman, Amy embraces challenges and believes that you learn from every job and every experience. Her philosophy is that a business needs to be profitable but it must also serve a broader purpose and leave a worthwhile legacy.

Amy is best known for her commitment to education and youth development, and her firm dedication to supporting young entrepreneurs and uplifting women. Coming from a family of teachers, her passion for education led her to establishing Dial-A-Teacher in 1998. The company continues to have an immense impact on education throughout South Africa, supporting about 350 000 families. It also proudly had Nelson Mandela as a patron.

Amy is a competent and charismatic speaker who uses passion, empathy and humour to connect with her audience. She talks about a broad range of issues, from finding a work-life balance, to gender and diversity in the work force. Charity work is a fundamental part of Amy’s life and she is deeply committed to providing opportunities that create a brighter future for her fellow citizens.

“I only know one way to live and that is authentically. Every day is a chance to interact with another human being in a meaningful way, to recognise the extraordinary in each of us.”


  • Coaching
  • Management
  • Business strategy
  • Strategic planning
  • Management consulting
  • Customer service
  • Public speaking
  • Negotiation
  • Training
  • Leadership development
  • New business development
  • Change management
  • Marketing strategy
  • Project management
  • Public relations
  • Account management
  • Teaching 


Executive Director and Majority Shareholder

PLP Group, 1992 – present
A diversified services group aimed at driving brand enhancement and stakeholder engagement solutions. PLP Group delivers innovative products and effective services that include customer and employee lifestyle programmes, business process outsourcing, sales, SME solutions and marketing.

Founder, Educational Tutor Services, 1998 – present
The Dial-A-Teacher programme (established under the umbrella of Educational Tutor Services) is a homework assistance, research and study advice line for learners in Grades 1-12. The service is aligned to the national curriculum and is endorsed by the Department of Education.

Director, NEXT Engage, 2011 – present
NEXT is one of South Africa’s top annuity providers, having developed and run over 40 loyalty and rewards programmes for top blue chip companies. NEXT has a well-earned reputation for world-class sales talent and has a thorough understanding of how to build brand loyalty and generate revenue.

Director, Hey Jude, 2013 – present
This on-demand lifestyle app combines artificial intelligence with an experienced service team, to provide concierge services to its members 24/7. The app is a virtual assistant that helps members tick things off their to-do lists.

Director, Bridge House School Board, 2013 – present
This world-class South African learning community recognises and moulds individual potential to lead, innovate and serve in a changing world. This innovative school has an inspiring vision for the future of education across the globe.

Co-Owner and Director, JHG Farm Swellendam, 2013 – present
Jan Harmsgat farm consists of a 5-star country house, the award-winning restaurant Just Amy, function facilities and a working wine farm. The farm is located along the famous Robertson Wine Valley in Swellendam.

Executive Director, LEAP, 2014 – present
Lean Enterprise Acceleration Programmes provides entrepreneurs with business support, access to markets and shared resources, while corporate clients receive advice on B-BBEE strategies and tailor-made solutions for their Enterprise and Supplier Development initiatives.

Director, Franschhoek Wine Tourism, 2016 – present
FWT assists in positioning the historic town of Franschhoek as the number one choice for travellers and wine consumers, who want to experience outstanding wine, world-class cuisine, warm hospitality and breathtaking scenery.


  • 2017 UFS (August) – keynote speaker
    Accenture (July) – keynote speaker
    Toringkerk (May 21) – keynote speaker
    Worley Parsons Supplier Grow Conference (July 14)
  • 2016 Miss SA Semi-Finalists – mentorship lecture
    Paarl Youth Awards (December) – keynote speaker
  • 2015 1st for Women Leaderex Entrepreneur Workshop (September 17) – “Personal branding and mentorship”
    Adele Searll 100 Club (August) – keynote speaker
    Women in Business ABSA conference (October) – keynote speaker
  • 2013 MEGA Partnering with JT FOXX (July 6)
  • 2012 Institute of People Management (October) – “Women, Our soul”
    The Path Forward – International Woman’s Day


  • 2016 Tyd met Aleit (April 19)
    Doreen Morris Driekuns
    Afternoon Express
    Oh The People You Meet
  • 2015 Verander Dinge kykNET, with Ruda Landman (July)
    Radio Goodhope FM (June)
  • 2014 Doreen Morris Diep Spore 


  • 2017 “Where are they now?” Fairlady (June)
  • 2016 “Huiswerk: Hoe en hoeveel om te help?” Finesse (June)
    “Dogters so na ons hart” Huis Genoot (June 30)
  • 2015 “Fees Met Familie” Kuier (December 16)
    “Anatomy of Amy Kleinhans-Curd” Entrepreneur (August)
    “Amy – Belê in goeie gewoontes” Finesse (June)
    “Timeless Beauty” Val de Vie (Winter)
    “On just being Amy” Jitz Magazine (May)
    “‘n Nuwe Jy” Finesse (January)
  • 2014 “Chasing Amy” Balanced Life (November)
    “Amy in her element” You (October 23)
    “Amy Die Boeremeisie” Huis Genoot (August 28)
    “Vrede op Franschhoek” Lééf (July)
    “A is for Amy-able” Destiny (July)
    “Sy bly ‘n wenner” Kuier (April 23)
  • 2013 “Laying Foundations” Vitalise (Fourth Quarter)
    “Net daardie ‘iets’” Sarie (July)
    “Memories and Milestones” The Oprah Magazine (May)
    “Like Mother Like Daughter” City Press (May 12)
    “Sailing Through Homework” Your Family (January)
    “Hostess Gifts” Get It (Dec 2012/January)


  • Giving Back Childhood: Childhood memories and recipes from 50 well-known and big-hearted South African heroes, Penguin Random House South Africa, 2016.
  • For the Love of Food: Bridge House School, Family and Friends, Bridge House, 2015.


  • High Performance Workshop (2016), Sirdar South Africa
  • Life Coach – post grad (2011), New Insights
  • Demartini Facilitator – Life skills, coach and counsellor (2010), Demartini Institute of Human Behaviour
  • Intelligence Stimulus for Children (1994), Institute of Human Development, Philadelphia, USA
  • Bachelor of Arts HDE (1991), University of Cape Town


  • Rapport/City Press Prestige Woman of the Year Award 2004
  • Miss South Africa 1992


“Whenever I get the chance, I grab my oil paints and head for a canvas. I paint because it liberates a deep part of me and allows me to revel in imagination.”

Amy is a people person and loves entertaining. She enjoys swimming and is the organiser of the Bridge House Mile Open Water Swim. Her other hobbies include reading, yachting and going to the theatre.

Amy is married to New Zealand businessman, Leighton Curd, is the mother of 4 children and a proud grandmother of 1. Amy manages to balance work and her family, ensuring that she spends quality time with her children and her husband.


“Assisting others provides the deepest, most profound joy – it is also the best beauty treatment.”

  • Sunshine Association (patron)
  • Lifeline/Childline (patron)
  • LEAP Schools (patron)
  • CGF Research (honorary patron)
  • WWF (trustee)
  • SOS Villages
  • Parkinson’s SA
  • Life College
  • Princess Project
  • Organ Donor SA
  • FITE

“If you see greatness in others it’s because it’s in you.”  –  Amy Kleinhans-Curd