It’s a wonderfully exciting time in Cape Town with the building momentum of all that being the World Design Capital 2014 (WDC2014) entails. In honor of this event, Plascon Paints has even created a special color called “Cape Town Yellow” - the official color of WDC2014. More specifically, it is Pantone 109C. Local artists are rising to the challenge and even those not directly involved in any official capacity in the WDC showcase, are joining the fervor and adopting 109C as their 2014 “trademark” color too.
Take Skinny laMinx for example. This beloved South African textile design company chose to start the year with a fresh coat of paint on the door of their shop and studio, in – you’ve guessed it – Cape Town Yellow! Apart from being incredibly clever marketing, it is also intended as a show of solidarity for all that is cool about this internationally acclaimed event. Skinny laMinx also invite everyone to OWN IT, PAINT IT, WORK IT – to get a pair of yellow boots; to buy your dog a yellow collar or to plant yellow daisies in a window box.
Yellow is the sun in the African Skies; yellow is the warm sand of the Karoo; yellow is the coat of an African lion at dusk; yellow is the color of the fields that roll across the hills of the Western Cape; yellow is the color of chardonnay in the Winelands and yellow is also the color of fresh corn roasted on an open fire.
Whatever your plans, resolve to make 2014 your YELLOW YEAR!
